YOU DON’T HAVE TO (NEMUSÍŠ)

Brand: Ria / Agency: SYMBIO / Production: SYMBIOGRAF

This video launched Ria’s new product line and became a huge social media hit, reaching around 2M views—most of them organic. At the time of its conception, it broke open many social taboos. Below, you can see later stories that grew out of this first campaign.

On these projects, I was responsible for direction and script, I co-wrote the script with Petra Wettele, Anna Hrábková, and Tomáš Hrábek ·  Lead role: Adéla Hrdličková ·  Cinematography: Radim Střelka · Lubomír Krupka