KOKOZA – Don’t judge a book by its cover.
Brand: KOKOZA / Agency: NICE! / Production: NICE!
I created this awareness spot for non-profit encouraging composting in collaboration with the team at NICE! and Lucie Pflimpfelová. We tapped into a public insight: although people appreciate the value of composting, they often find it off-putting. In truth, there's nothing to be afraid of—the discomfort comes from a reaction to things that seem unpleasant. But when we take a closer look, we discover not only that the fear is unfounded, but that these elements can hold unexpected beauty.
Below you can watch animatic I made for this video.